Latest from the Blog
Welcome to the Perspectus Global blog. Here you can read our news and views – plus some clues and tips about developing robust and revealing research projects
Why do International PR Research?
Across the world, just as cultures, politics and people seem almost too different to connect, so can marketplaces.So why bother to work out if there are comparisons to be made? Why do the successful startups, as well as the biggest brands and corporations commission...
Qual + quan research = successful B2B research
As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects.For B2B clients wanting to garner trade press coverage for their clients, our number one...
How to turn your whitepaper rainbow coloured (figuratively speaking) with robust research
Anyone working in B2B marketing and PR knows what an important tool a whitepaper is.A deep dive into a specific subject closely related to the brand or organisation’s field of expertise, a whitepaper seeks to inform its audience with engaging content. And ultimately...
Whitepapers
Beauty Report March 2021
This report provides a snapshot of how beauty shopping habits have evolved and adapted to the pandemic within the last year. This covers the expedited existing trends as well as the repositioning of spend and altering purchasing methods. We also gaze into the future to discover where new beauty trends may emerge as restrictions are lifted.
Christmas Report 2020
With a different kind of Christmas on the cards, Perspectus Global conducted research to gain insight into how Britain is preparing for the festivities. This report aims to give a brief overview of spending, gift-giving and the ways people are shopping. It is a snapshot of UK consumers’ Christmas plans.